Building Trust and Reputation: Heather Watson on Running a Small Business

In a recent LikeMind Media Conversations episode, host Paul Ince spoke with Heather Watson, founder of Arendelle Limited, at the Love Business 2025 event. Heather runs a small but highly effective bookkeeping and accounts business, supporting sole traders, small limited companies, partnerships, and individuals.

From Facebook Ads to Word of Mouth

Heather revealed that Arendelle Limited got its first clients through local Facebook ads and word-of-mouth referrals. For her, reputation and client recommendations are the foundation of growth. Delivering trusted, expert advice consistently has helped the business thrive.

Simple Marketing That Works

Heather admits that marketing her own business can take a backseat to client work. She sees opportunities in sharing testimonials and case studies, but even small efforts, like branded bookmarks or personal follow-ups, can leave a lasting impression. Occasional, well-timed social media posts also keep the business visible without feeling overwhelming.

Networking and Personal Touch

Face-to-face networking remains vital. Heather emphasises the value of business exhibitions like Love Business for meeting new clients and building connections. She balances emails and phone calls to maintain strong relationships, showing that a personal touch often matters more than big marketing campaigns.

Going Beyond Local Borders

Though based in East Leake, Arendelle Limited works with clients internationally, including in the film industry. This proves that excellent service and a strong reputation can take a small business far beyond its local area.

Takeaway

Heather’s advice is simple: trust, reputation, and personal connections are more powerful than flashy marketing. Small businesses can grow steadily by delivering great service, staying visible in the right ways, and building genuine relationships.

If you’re looking for reliable bookkeeping support, Heather encourages you to connect with Arendelle Limited — a small business making a big impact.